One of my favorite ads right now is the State Farm commercial that describes how an insurance company is always there for their customers. To establish their claim in a more humorous and appealing way to their audience, they exaggerate their ability to always be there by magically popping up whenever they are automatically needed. Their jingle is "Like a good neighbor, State Farm is there," and in this particular case, they magically appear with a sandwich, a girl, and a hot tub to satisfy their customers.
The advertising appeal of achievement prominence and attention is when a company makes you believe that buying their product will be better for you in the long run. State Farm accurately tries to do this by claiming to always be there for you when you need them the most. Unlike other insurance agencies, they feel that they can provide much more personal support for their customers.
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