Hegemony Cricket!

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Everybody and their mom knows of a little company called Disney. From it's early beginning in 1923 to its current dominating popularity, Disney has captured the hearts of families everywhere with its sweet and cute fairy tales with happily ever afters. However, with so much popularity, Disney also has the power to influence and instill ideas in the minds of the targeted demographic. For this reason, this blog will focus on just why Disney has a huge Hegemony and the power to influence the minds of children everywhere with its growing popularity aka, Hannah Montana.

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Hegemony in my own words basically means anything that leads and influences. It can be the CEO of a company leadings its employees or a kindergarten teacher leading her students to a higher education. Whatever it is, Hegemony resembles dominance and the leadership qualities one must have. In other words, Hegemony means having the power to influence others to think and live a certain way.

For this reason, I have thought to choose Disney as a good media Hegemony to allow me to understand the meaning of the word. Disney is a powerhouse giant. With its many movies, television network, clothing brands, and radio stations, it has so much power in the world that it is easy to see why it leads a lot of the entertainment industry. 

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Now, according to Dictionary.com. 'Hegemony' means "ascendancy or domination of one power or state within a league,confederation, etc, or of one social class over others." 

To me, Disney accurately fits the description. The Disney Channel gives birth to many teen pop stars such as Hannah Montana which influences little girls to get the best of both worlds with by purchasing her 3D movie, buying her own fashion line of clothes, and listening and downloading her songs and episodes. It is almost as if Disney allows little girls everywhere to believe that one day they will all become the next Miley Cyrus by purchasing all the many accessories. With so much power and leadership this competitor has, it is easy to see how Disney has the power to influence society, more specifically teen girls. The sad part about the Hannah Montana influence is that it not only involves Hannah Montana, but also Miley Cyrus, and with so much pressure to live up to with Disney behind your back, it isn't hard to see how everything Miley Cyrus does is potentially dangerous due to Disney's hegemony on society and influence to children!


Recently, Miley Cyrus got into a huge pickle with a sketchy magazine shoot. Many parents were outraged when they saw Miley posing with an exposed back for a picture. This dilemma proves just how much of an influence Disney has on its audience and how far its hegemony over the demographic is willing to go. Parents were afraid that if their daughters saw their icon pose with a bare back, they would follow.

Click here to read Miley Cyrus' negative Hegemony!

I can only imagine that Walt Disney himself never imagined just how influential his company would ever become over the many years!